Business owners may or may not understand just how important Google is to their business. How well your brand and website are known in Google can make an absolutely huge difference in your overall business.
Google revolutionized search engines. They revolutionized them by creating a product that returned vastly superior search results for the types of things people were actually looking for online. How did they do it? They did it by creating a new algorithm that changed the way websites were analyzed. Instead of relying on just what the original content of a webpage said about it, they began looking at the links that point back at the webpage.
They realized that you could adjust the rankings according to link popularity. Basically, that meant the more links you had pointing to your page the better. Then they took that idea a step farther and started breaking down different types of links and adjusting how much voting power each one had.
How does all of this apply to business?
Because of their superior methods of returning relevant results as well as some crafty common sense marketing, the company was able to soak up more than 65% of the market share for total searches performed on the internet. That means that roughly 7 out of 10 people are using Google to look things up as opposed to one of the other search engines.
Therefore, if your business website cannot be found in Google, you are missing out on 7 out of 10 potential new customers that you otherwise could gain some exposure to. That could make a huge difference in the number of new customers contacting you about buying your product or service. Is it starting to make sense?
There are literally billions of searches conducted every single day on Google. Of course only a very small percentage of those are related to your business in some way shape or form. Nonetheless, that is a very large pie. If you even get a small sliver of that business it could be worth a small fortune to you. The size of that pie gets bigger and bigger every single day as the internet savvy generations replace the generation of people born before computers were around.
The best part about this Google thing is that businesses are very slow to catch on to this sort of thing. That means you have an opportunity to get a jump on at least some of your competition. An awful lot of business owners are still in the dark when it comes to this form of marketing. Think about some of your colleagues. I bet you know some people who are clueless when it comes to the internet and its potential.
An even better fact of the matter is that it if you are running a local business that caters to just one city or smaller geographical area, then there is a really good chance that it is going to cost very little to get your website exposed to a whole bunch of new customers. You have to do a little bit of work to get your site to be in a good position. Once you get it there though, it is easier to maintain that position.
Don’t pass up the perfect opportunity to get your business in front of all those new potential customers. For what it costs, it just doesn’t make sense to skip this very important method of advertising yourself.
