Small business owners seeking search engine marketing help need not look any farther. If you need help getting the search engines to show your website higher in the results then I am your guy. I can also help you get your website to show up in new searches that it doesn’t even rank for right now.
Most business owners have their hands full enough with all of the traditional forms of marketing, advertising and promoting their businesses. You have already learned from experience the ins and outs of direct mail, telephone book advertising, newspapers and signage. Heck, you might even understand radio and television to some extent. This internet marketing thing is new though. The younger generation is good at it because they grew up with it. For people like you, unless you were trained in it, you are probably still wondering what the best ways of doing it are.
It seems like every year you hear about something new that is happening that every business is supposed to be doing. You hear about terms that you know nothing about like social media, My Space, Facebook and Twitter. How the heck are you supposed to stay on top of it all, right? I can help bring some clarity into this internet world for you.
Search engine marketing (SEM) is also often referred to as search engine optimization (SEO). They are similar but not exactly the same thing.
The Yahoo logo is a registered trademark of Yahoo.com
SEM encompasses all forms of marketing your website online for the search engines. It would include methods of generating natural (organic) search engine traffic (SEO) as well as forms of paid advertising from Pay-Per-Click programs like Google Adwords, Yahoo Sponsored Search or Microsoft adCenter. Sometimes when people talk about SEM they are only referring to the paid pay per click programs. In my opinion, SEO is a subset of SEM.
Search Engine Optimization (SEO) is more specifically about determining what phrases your potential customers are typing into the search engines and then enacting measures that help your website pages to show up higher and more often when people are conducting those searches. You want to get your website to rank high on the search engine results pages every time someone types in one of those relevant phrases. This is a really effective form of marketing. It is extremely cost effective.
Promoting your website this way is very similar to word of mouth advertising. In this case though, people are asking Google for its opinion about whom to do business with. By the way, Google is by far the most important of the search engines. In 2009, Google accounted for 68% of all searches in the United States. Yahoo, Bing and Ask.com all had much lower percentages of the total domestic search market.
The Bing logo is a trademark of Microsoft Corporation
People are using the internet to research purchases all the time now. I can help you determine what people are searching for. Then I help you get your web pages to rank high in the search results for those phrases. I can also assist you in getting advertising through Pay per Click programs like Google Adwords. These are the core part of the services I provide for my customers. We can do one or both. First we do the keyword research to determine how people are looking for a business like yours. Then together we can decide on an effective strategy for promoting your business. Before you know it, you’ll be starting to see the results you were hoping for. Over a period of time we can build your website and your business to a position of leadership in your industry.
My SEM work is ideally suited for businesses that want one on one service from someone who knows what they are doing. You do have the option of hiring a really expensive high end marketing firm that is going to charge you thousands of dollars for doing the same basic kind of work. You also have the option of outsourcing a lot of this kind of work to Singapore or some other foreign company that will promise you the world but deliver lackluster results.
If you’re like me though, you would rather just work with someone you can talk to that actually listens and cares about what you are trying to accomplish. You want someone who is intelligent enough to make the right decisions on your behalf. You want a marketer that will act like an experienced salesman who understands what motivates people and causes them to make buying decisions. That’s me.
You get an honest hard working American guy who is going to do whatever he can to benefit your company. I would appreciate it if you would give me a shot at earning your business. My website is full of details that talk more specifically about what I do. Look around to learn more. I can help all kinds of businesses whether you have a small local store, a service business, a restaurant, an online based business or even if you manufacture products that are sold worldwide. Follow the blue links on the right side of the page to learn about my website promotion service or my prices or to read frequently asked questions.
